Google Ads for Photographers – Keyword Research Tutorial

In this video we will be learning how you can do keyword research if you are planning to create Google ads for your photography business.

Google ads are a great way to promote your photography business, but if you don’t choose the correct keywords, then you won’t get good results.

This video will teach you how to select the correct keywords to advertise your photography business.

Here is the video:

This video is from our Facebook Ads and Google Ads for Photographers course, which has 29 videos and 4.5 hours of content. You can access the full course by using the link below:

Facebook Ads and Google Ads for Photographers course

Video Summary

This video tutorial focuses on Keyword Research for Google Ads, specifically tailored for photographers wanting to attract local clients.

The Importance of Keywords

Keywords are the foundation of Google Ads. Your ads are triggered only when someone types a specific query into Google that matches your chosen keywords [02:41, 04:12].

Using Google Keyword Planner

The Google Keyword Planner is a free tool within the Google Ads dashboard used to find search terms and their monthly volumes [04:48, 06:21].

• Location Targeting: Set your search area to your specific city (e.g., Pune) to see local search trends [07:40, 08:22].
• Volume vs. Intent: * Look for high-volume keywords like “photo studio near me” (e.g., 18,000 monthly searches in Pune) to ensure your ad gets enough visibility [11:14].
  • Don’t ignore low-volume but highly specific “long-tail keywords” like “maternity photo shoot near me.” Even if searches are lower, the user’s intent to book is much higher [13:28, 14:05].
• Avoid General Terms: A keyword like “photographer near me” can be too broad, as it might attract people looking for food, real estate, or product photography when you only offer portraits [12:45].

Advanced Keyword Strategies

• Negative Keywords: These are terms you want to exclude to save money. For example, add “free” as a negative keyword so your ad doesn’t show to people searching for “free photoshoot” [19:04, 19:52].
• Keyword Matching: You don’t need to list every variation (e.g., “photo studio” and “photography studio”). Google’s modern algorithm automatically triggers ads for similar terms [16:58, 17:33].
• Golden Rule: Keep your list manageable (ideally 5–10 high-quality keywords) rather than trying to rank for hundreds of irrelevant terms [18:48].

Setting Up an Account

You will need a Google Ads account to access the planner. While the interface might look complex (like an airplane cockpit), most of the advanced buttons aren’t necessary for basic local campaigns [01:11, 02:14].